An Interview with Alli Armstrong - Host of Grace, Camo, & Lace


June 23rd, 2017:
By Blake Alma

Blake Alma (BA:) Tell us a little bit about yourself Alli.
Alli Armstrong (AA): I live in southern Illinois near a small town called Elizabethtown. I am 19 years old and I am currently a college student. I will graduate with a Bachelor’s Degree in Communications in October. I started hunting with my Dad when I was 5 years old. Ever since then, I have been hooked. It has become my passion and my career path. Along with hunting, I also shoot for Southeastern Illinois College’s archery team.


BA: Awesome Alli! Love meeting people my age who enjoy the outdoors and do something about it. What got you involved with the outdoor industry?
AA: My Dad has hunted all his life. He has been kind enough to share his knowledge and passion with me from a very young age. I have always enjoyed going with him. I started by hunting small game such as squirrels. When I was 6, I shot my first deer and turkey. My Dad has always filmed any hunt I have ever been on. From a young age, I knew that hunting was what I wanted to do with the rest of my life. I wanted to share my experiences with others in hopes of encouraging them to try what I loved so much. We eventually turned mine, my sister’s, my mom’s, and my dad’s hunting adventures into a DVD. We sold them locally and found that people enjoyed them. I also found that it was inspiring others to get outdoors and try hunting. I thrived off this and wanted to continue being involved in a movement to get other kids and women to become hunters. Soon after this, my family and I met Brenda Potts. At the time, Brenda was working on a project called Kids Gone Hunting. This was a DVD project consisting of kids hunting that was given out to other kids at various events. I helped to co-host the DVD and everything has really grown since then. After that, I have been featured on Cabela’s Memories in the Field, SHE’s Beyond the Lodge, Campbell’s Outdoor Challenge, and three seasons of Legacy Trails. I have written many articles for outdoor magazines and blogs including North American Whitetail and Bowhunting.com. I started a jewelry line with outdoor themed pieces. Brenda and I wrote a book called Hunting Dream Jobs. My family and I also have a show of our own now called Grace Camo and Lace.

BA: You host a TV show too. What time does it air? What is it about?
AA: It is called Grace Camo and Lace. It airs during the 1st and 2nd quarters of 2017 Mondays at 5pm EST, Saturdays at 3pm and 12:30am EST. It is a show that highlights mine and my family’s love for God, the outdoors, and female strength. We strive to make it a hunting show that inspires other women and kids to get involved in the outdoors. The show will also be airing during the 3rd and 4th quarters of 2017 on Hunt Channel TV and times are to be announced.



BA: Glad to hear that you will be on the Hunt Channel too. I love airing my show with them. You mentioned that you have co-authored a book about the outdoors. What is the overview of your book and where can people learn more about it?
AA: I have, this book is called Hunting Dream Jobs. For this project, I interviewed nearly one hundred key people in the hunting industry either over the phone or in person. This was a structured interview where I asked them all the same 12 questions. These questions pertained to how they got started and what advice they have for others breaking into the industry. After that I transcribed the interview and Brenda put it into book format. People can learn more about the book on my website alliarmstrong.com. The book is available on amazon.com.

BA: Tell us about some of the awards you have received.
AA: For archery,
•          2015 USCA South Regional Women’s Bowhunter Champion
•          2015 USCA Women’s Bowhunter National Champion
•          2015 National All American and Academic All American Title
•          2016 USIAC North Regional Women’s Bowhunter Champion
•          2016 USCA Women’s Team Bowhunter National Champion
•          Silver individually at the 2016 USCA Women’s Bowhunter National Championship
•          Bronze in the 2016 USCA National Championship mixed team shoot
•          2016 National All American and Academic All American Title

For hunting,
•          Recently awarded 2017 Safari Club International Young Female Hunter of the Year.
•          Recently awarded 2017 Boone and Crockett Club Exceptional Achievement Award
•          Currently, I am a semi-finalist in the 2018 Extreme Huntress Competition.

BA: Wow! What is the number one tip you would give teens that are trying to get involved with the outdoor industry?
AA: I would advise them to find a mentor in the industry and learn as much as they possibly can from them. Also in the industry and with anything in life, avoid taking shortcuts. Apply hard work to every task and the rewards will follow. Never give up on what you want!



BA: Thanks Alli for taking the time to talk with me and share your passion. Looking forward to having you as a cohost on my show!
AA: Thank you so much Blake for having me! It has been a pleasure and I look forward to speaking with you then!